Video Reflection No.2 The Story of Stuff
In the series of The Story of Stuff videos directed by Annie Leonards, several concepts such as consumers, governments and production are brought together and discussed. the presenter talks about the link between the several poles and how they affect one another and the world in general.
The Story of Electronics is also a very interesting video discussing the world of electronics, their importance in our life and their quick product life cycle. There is always a challenge of keeping the balance between a reasonable life cycle for products and manufacturer profit making . Regarding this topic, I could say that as a designer it would be difficult to maintain that balance. As a future designer i also agree with the video on try to use non-toxic materials in the manufacture of our everyday products.
The Story of Cosmetics demonstrated the power of governments and big companies decide the products which get distributed in the markets. As a designer I could wonder about how manufacturing companies can be very clever at creating a wonderful display of their products which are actually toxic and poisonous.
The very interesting thing about these set of videos is that it demonstrates how everything we do in the world is somehow related and that by performing operations we think of as improvements to our world is actually destroying it. Whats visually appealing about the videos is the use of simple drawings paired with great presentation skills of the presenter which make a very engaging set of videos.
Peer review No. 2
Amy
The concept is useful for solving obesity issues. The actual way the lid of the bottle is to be operated should be figured out in more detail. A screw and pour system was suggested by Amy.
Katherine
The bottle can also be placed upside down so that the very last drops of oil can be used, in order to do this the bottle should have a wide flat lid. The pouring system also needs to be figured out.
Gizem
Oils aren't necessarily best being kept in plastics, so glass bottle was suggested by Gizem,
Tutor (Mar)
Better to develop this concept for a salad dressing product since oil is not used much on salads!!
Other tutor
Develop more sketches and shapes
Peer Review No.1
Regarding work done on three separate concepts: Milk carton
pull tab, extendable box and oil serving cup bottle.
Katherine
The extend box seems like a good idea, since it will save
extra usage of cardboard. Could be improved by rethinking the tabs used to lock
the carton in place. Try and reduce the amount of cardboard used.
Alex
The tab placed on the milk carton seems to be a good idea.
It would save a lot of material since it only uses the cardboard of the actual
milk carton. Having the silhouette of tab carved into the carton help pop the
tab easier. But, the tab would not be easy for older people to use. Grip would
be hard for them, and the cardboard tab might break when pulling it.
Tutor (Mar)
None of the ideas proposed involve a social issue except for
the oil serving control design. Work more on this concept.
Other tutor (Sam)
It is best to concentrate on one social issue area rather
than several and propose different concepts for the same issue.
Reducing Health Risk Factors: Vegetable Consumption
According to the Australian Bureau of Statistics (ABS) amongst the listed health risk factors is poor diet and nutrition which can lead to another health risk of obesity and being overweight. According to the research done by the ABS, only 5.6% of the Australian population met their recommended daily intake of fruit and vegetables. Furthermore it was found that amongst adults (18 years old and over) that the recommended daily intake of fruit was consumed by 48.3% of the population were as the recommended daily intake of vegetables was met only by 8.3% of the population (Australian Bureau of Statistics 2012 .)
As recognized by the Australian Department of Health and
Aging, obesity has been linked with the risk of developing type 2 diabetes in
women and men (National Health Priority Action Council , 2006) With the available evidence from the ASB there it could be said that obesity is
on the rise amongst the Australian population especially amid children and
adolescents, with an 80% increase of obesity in men and a 71% increase amongst
women in a 13 year study started in 1989 and again in 2001 (ASB, 2012.)
It could be said that there seems to be a connotation of decreased chance of obesity (and hence lowered chance of diabetes type 2) and the increased consumption of plant foods. It is also recommended that people already diagnosed with type 2 diabetes, consume a recommended amount of vegetables due the high fibre content of plant foods and its positive effect on blood sugar balance. “Therefore, to achieve healthier food consumption patterns, increased collaboration and commitment to promoting.”(Queensland Public Health Forum,2012.)
It could be said that there seems to be a connotation of decreased chance of obesity (and hence lowered chance of diabetes type 2) and the increased consumption of plant foods. It is also recommended that people already diagnosed with type 2 diabetes, consume a recommended amount of vegetables due the high fibre content of plant foods and its positive effect on blood sugar balance. “Therefore, to achieve healthier food consumption patterns, increased collaboration and commitment to promoting.”(Queensland Public Health Forum,2012.)
Giving Packaging a New Life AND How It’s Made: Packaging
The two sets
of videos that were watched, presented the importance of packaging design and
its environmental perspective. With estimation that 73-85 % of purchase
decisions are made based on the products packaging[1],
it could be said that as an industrial designer I have to try to be a social
designer. That is, try and keep my designs both socially favourable
yet also commercially attractive. From what I have observed about the videos, a
product can be environmentally friendlier through the use of recycled materials
yet attractive of the market shelves with the attractive use of labeling and
smart packaging.
Ever since the start of my interest in the world of
design, I have always been familiar with the concept of recycling (especially
relevant to packaging) but I did not think that recycling has been this effective
and that it is as developed as was shown in the videos. As an example I did not
think that plastic water bottles could be recycled and reused as simply as
shown in the videos. Before watching the videos I did not think that recycling
would be as popular and sought after as shown.
Something that interested me while watching “Giving
Packaging a New Life” was the fact that simple methods, such as the use of
magnetic strips and the force of wind, are used to perform the recycling
process which is I thought of as being very complex before watching the videos.
Also, as explained by the first set of videos, the majority of the recycling
process is about the sorting of the materials. Therefore, as an industrial
designer, this makes me think about designing products with minimum variety of
different materials used to encourage quick recycling and also reduce the costs
of it. The use of simple yet efficient methods such as the use of different
colours has become an encouraging factor for people, which again brings me to
the thought of using simple yet smart tricks that make use of the products for
the customer easier, to enhance my designs in the future.
The videos have enhanced the way I previously looked
at recycling, and have highlighted the effective use of the recycled materials
in the production of the product and their packaging, as well as briefing the several
types of recycling process.
[1] http://www.thedieline.com/blog/2010/8/3/social-packaging-design-building-strong-shelf-impact-and-bet.html
Viewed 10/03/13.
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