The two sets
of videos that were watched, presented the importance of packaging design and
its environmental perspective. With estimation that 73-85 % of purchase
decisions are made based on the products packaging[1],
it could be said that as an industrial designer I have to try to be a social
designer. That is, try and keep my designs both socially favourable
yet also commercially attractive. From what I have observed about the videos, a
product can be environmentally friendlier through the use of recycled materials
yet attractive of the market shelves with the attractive use of labeling and
smart packaging.
Ever since the start of my interest in the world of
design, I have always been familiar with the concept of recycling (especially
relevant to packaging) but I did not think that recycling has been this effective
and that it is as developed as was shown in the videos. As an example I did not
think that plastic water bottles could be recycled and reused as simply as
shown in the videos. Before watching the videos I did not think that recycling
would be as popular and sought after as shown.
Something that interested me while watching “Giving
Packaging a New Life” was the fact that simple methods, such as the use of
magnetic strips and the force of wind, are used to perform the recycling
process which is I thought of as being very complex before watching the videos.
Also, as explained by the first set of videos, the majority of the recycling
process is about the sorting of the materials. Therefore, as an industrial
designer, this makes me think about designing products with minimum variety of
different materials used to encourage quick recycling and also reduce the costs
of it. The use of simple yet efficient methods such as the use of different
colours has become an encouraging factor for people, which again brings me to
the thought of using simple yet smart tricks that make use of the products for
the customer easier, to enhance my designs in the future.
The videos have enhanced the way I previously looked
at recycling, and have highlighted the effective use of the recycled materials
in the production of the product and their packaging, as well as briefing the several
types of recycling process.
[1] http://www.thedieline.com/blog/2010/8/3/social-packaging-design-building-strong-shelf-impact-and-bet.html
Viewed 10/03/13.
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